Brevo vs Reply.io
A side-by-side comparison of Brevo and Reply.io — pricing, free tiers, and who each tool is genuinely best for.
| Tagline | All-in-one email, SMS, and marketing automation | Multichannel sales outreach with an AI SDR agent |
| Category | AI Marketing & Sales | AI Marketing & Sales |
| Pricing | Free tier: 300 emails/day with unlimited contacts. Starter from ~$9/mo; Business (automation, A/B) from ~$18/mo. Scales by send volume. | Email-only plans from ~$49/mo. Full multichannel (email + LinkedIn + phone) runs ~$150-190/user/mo with add-ons. AI SDR priced separately. |
| Free tier | ||
| Best for | SMBs and ecommerce wanting a cost-effective, GDPR-compliant platform for email, SMS, and automation without per-contact fees. | Lean B2B sales teams wanting affordable multichannel sequencing plus an AI SDR without an enterprise contract. |
| Not for | Enterprise teams needing deep ABM, predictive lead scoring, or native Salesforce sync — it is a marketing platform, not sales intelligence. | Teams expecting the headline price to cover LinkedIn and phone — true multichannel cost is several times the base. |
| Use cases | Email newsletters and campaigns Behavior-triggered automations Transactional email and SMS Lightweight CRM and segmentation | Cold email sequences LinkedIn automation AI SDR outreach Messaging A/B testing |
| Visit Brevo | Visit Reply.io |