Durable vs Looka
A side-by-side comparison of Durable and Looka — pricing, free tiers, and who each tool is genuinely best for.
| Tagline | AI website builder with branding, CRM, and marketing | AI logo maker and brand kit generator for new businesses |
| Category | AI Design & Branding | AI Design & Branding |
| Pricing | Free plan available; paid plans reportedly from ~$15/mo (Starter) to ~$95/mo (Mogul) — verify at durable.com. | Logo packages from ~$20 one-time; Brand Kit subscription ~$96/yr (approximate) |
| Free tier | ||
| Best for | Local service businesses and solopreneurs who want a complete branded web presence and basic marketing toolkit with zero design work. | Founders and small businesses needing an affordable logo plus a ready-made brand kit quickly. |
| Not for | Developers or designers who need custom code, headless CMS, or deep layout control. | Companies wanting a bespoke, agency-crafted identity with deep strategic differentiation. |
| Use cases | Instant small-business website AI logo and palette Ad and social copy drafting CRM and invoicing | AI logo design Brand kit creation Business card design Social media branding |
| Visit Durable | Visit Looka |