Figma AI vs Looka
A side-by-side comparison of Figma AI and Looka — pricing, free tiers, and who each tool is genuinely best for.
| Tagline | Native AI inside Figma for UI generation and copy | AI logo maker and brand kit generator for new businesses |
| Category | AI Design & Branding | AI Design & Branding |
| Pricing | Included in Figma plans (Starter is free); Figma Professional reportedly ~$15/editor/mo. AI feature availability may vary by plan — verify at figma.com. | Logo packages from ~$20 one-time; Brand Kit subscription ~$96/yr (approximate) |
| Free tier | ||
| Best for | UI/UX designers already in Figma who want AI-assisted screen drafting and copy without switching tools. | Founders and small businesses needing an affordable logo plus a ready-made brand kit quickly. |
| Not for | Non-designers wanting a point-and-click no-code site builder, or marketers needing finished published pages. | Companies wanting a bespoke, agency-crafted identity with deep strategic differentiation. |
| Use cases | Text-to-UI screen generation AI copy rewriting and translation Generative image fill First-draft wireframes | AI logo design Brand kit creation Business card design Social media branding |
| Visit Figma AI | Visit Looka |