Hatchful by Shopify vs Looka

A side-by-side comparison of Hatchful by Shopify and Looka — pricing, free tiers, and who each tool is genuinely best for.

	Hatchful by Shopify	Looka
Tagline	Free AI logo maker from Shopify for e-commerce brands	AI logo maker and brand kit generator for new businesses
Category	AI Design & Branding	AI Design & Branding
Pricing	Free	Logo packages from ~$20 one-time; Brand Kit subscription ~$96/yr (approximate)
Free tier
Best for	E-commerce founders launching a Shopify store who need a free, instant logo	Founders and small businesses needing an affordable logo plus a ready-made brand kit quickly.
Not for	Brands that need distinctive, highly custom logos or complex identity systems	Companies wanting a bespoke, agency-crafted identity with deep strategic differentiation.
Use cases	Create a logo before launching an online store Download pre-sized assets for social profiles Quickly brand a side-project or DTC product Iterate on color and style options without design software	AI logo design Brand kit creation Business card design Social media branding
	Visit Hatchful by Shopify	Visit Looka

Choose it if: E-commerce founders launching a Shopify store who need a free, instant logo

Choose it if: Founders and small businesses needing an affordable logo plus a ready-made brand kit quickly.