HeyGen vs Runway
A side-by-side comparison of HeyGen and Runway — pricing, free tiers, and who each tool is genuinely best for.
| Tagline | Realistic AI avatars and video translation for marketing teams | Pro-grade generative video with Gen-4 and a full creative suite |
| Category | AI Video | AI Video |
| Pricing | Free tier; Creator from ~$24/mo, Team ~$69/mo (per seat), Enterprise custom | Free trial credits; Standard from ~$12/mo, Pro ~$28/mo, Unlimited ~$76/mo (billed annually) |
| Free tier | ||
| Best for | Marketing and sales teams that need avatar videos plus best-in-class multilingual lip-synced translation. | Creative professionals who want maximum control over cinematic AI video with fine-grained motion and camera direction. |
| Not for | Users seeking generative b-roll or cinematic scenes rather than presenter avatars. | Users who just want a talking-head avatar video from a script with no editing involved. |
| Use cases | AI avatar videos Video translation and dubbing Personalized sales videos Spokesperson content | Text-to-video generation Image-to-video animation Music video VFX Video inpainting and object removal |
| Visit HeyGen | Visit Runway |