Looka vs Microsoft Designer
A side-by-side comparison of Looka and Microsoft Designer — pricing, free tiers, and who each tool is genuinely best for.
| Tagline | AI logo maker and brand kit generator for new businesses | Free AI graphic design app powered by DALL-E and Microsoft Copilot |
| Category | AI Design & Branding | AI Design & Branding |
| Pricing | Logo packages from ~$20 one-time; Brand Kit subscription ~$96/yr (approximate) | Free with a Microsoft account; expanded usage included with Microsoft 365 (approximate) |
| Free tier | ||
| Best for | Founders and small businesses needing an affordable logo plus a ready-made brand kit quickly. | Individuals and Microsoft 365 users who want fast, free AI-generated graphics and social content. |
| Not for | Companies wanting a bespoke, agency-crafted identity with deep strategic differentiation. | Teams needing advanced brand governance, collaboration controls, or professional vector workflows. |
| Use cases | AI logo design Brand kit creation Business card design Social media branding | Social media posts AI image generation Invitations and flyers Quick marketing graphics |
| Visit Looka | Visit Microsoft Designer |
Looka
Choose it if: Founders and small businesses needing an affordable logo plus a ready-made brand kit quickly.
Microsoft Designer
Choose it if: Individuals and Microsoft 365 users who want fast, free AI-generated graphics and social content.