Apollo.io vs Brevo
A side-by-side comparison of Apollo.io and Brevo — pricing, free tiers, and who each tool is genuinely best for.
| Tagline | All-in-one sales intelligence and engagement platform with a huge B2B database | All-in-one email, SMS, and marketing automation |
| Category | AI Marketing & Sales | AI Marketing & Sales |
| Pricing | Free tier available; Basic from ~$49/user/mo; Professional ~$79/user/mo; Organization ~$119/user/mo (annual) | Free tier: 300 emails/day with unlimited contacts. Starter from ~$9/mo; Business (automation, A/B) from ~$18/mo. Scales by send volume. |
| Free tier | ||
| Best for | SMB and mid-market sales teams wanting database, sequencing, and dialer bundled affordably in one tool. | SMBs and ecommerce wanting a cost-effective, GDPR-compliant platform for email, SMS, and automation without per-contact fees. |
| Not for | Teams needing best-in-class enrichment depth or those whose data accuracy demands a specialized provider. | Enterprise teams needing deep ABM, predictive lead scoring, or native Salesforce sync — it is a marketing platform, not sales intelligence. |
| Use cases | B2B contact data Email sequencing Sales prospecting Lead scoring Cold outreach | Email newsletters and campaigns Behavior-triggered automations Transactional email and SMS Lightweight CRM and segmentation |
| Visit Apollo.io | Visit Brevo |