Apollo.io vs Cognism
A side-by-side comparison of Apollo.io and Cognism — pricing, free tiers, and who each tool is genuinely best for.
| Tagline | All-in-one sales intelligence and engagement platform with a huge B2B database | GDPR-compliant B2B data and sales intelligence platform |
| Category | AI Marketing & Sales | AI Marketing & Sales |
| Pricing | Free tier available; Basic from ~$49/user/mo; Professional ~$79/user/mo; Organization ~$119/user/mo (annual) | Custom pricing; typically mid-market to enterprise; no public pricing listed |
| Free tier | ||
| Best for | SMB and mid-market sales teams wanting database, sequencing, and dialer bundled affordably in one tool. | European sales teams needing GDPR-compliant contact data with verified mobile numbers |
| Not for | Teams needing best-in-class enrichment depth or those whose data accuracy demands a specialized provider. | Small teams or startups with limited budgets needing self-serve low-cost data |
| Use cases | B2B contact data Email sequencing Sales prospecting Lead scoring Cold outreach | GDPR-compliant B2B contact data sourcing Verified mobile number outreach Intent data-driven account prioritization CRM enrichment with technographic signals |
| Visit Apollo.io | Visit Cognism |