Apollo.io vs Common Room
A side-by-side comparison of Apollo.io and Common Room — pricing, free tiers, and who each tool is genuinely best for.
| Tagline | All-in-one sales intelligence and engagement platform with a huge B2B database | Turn community and product signals into pipeline |
| Category | AI Marketing & Sales | AI Marketing & Sales |
| Pricing | Free tier available; Basic from ~$49/user/mo; Professional ~$79/user/mo; Organization ~$119/user/mo (annual) | No self-serve pricing; Essential reportedly ~$2,100-2,500/mo (annual, 5 seats); Advanced/Enterprise custom. No free tier. |
| Free tier | ||
| Best for | SMB and mid-market sales teams wanting database, sequencing, and dialer bundled affordably in one tool. | Developer-focused SaaS companies that want to convert GitHub stars, Slack members, and contributors into pipeline. |
| Not for | Teams needing best-in-class enrichment depth or those whose data accuracy demands a specialized provider. | Traditional B2B companies without a developer community or product-led-growth motion to draw signals from. |
| Use cases | B2B contact data Email sequencing Sales prospecting Lead scoring Cold outreach | Aggregate community + product signals Score members by intent Alert reps when champions re-engage Map members to CRM accounts |
| Visit Apollo.io | Visit Common Room |
Apollo.io
Choose it if: SMB and mid-market sales teams wanting database, sequencing, and dialer bundled affordably in one tool.
Common Room
Choose it if: Developer-focused SaaS companies that want to convert GitHub stars, Slack members, and contributors into pipeline.