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Apollo.io vs Common Room

A side-by-side comparison of Apollo.io and Common Room — pricing, free tiers, and who each tool is genuinely best for.

TaglineAll-in-one sales intelligence and engagement platform with a huge B2B databaseTurn community and product signals into pipeline
CategoryAI Marketing & SalesAI Marketing & Sales
PricingFree tier available; Basic from ~$49/user/mo; Professional ~$79/user/mo; Organization ~$119/user/mo (annual)No self-serve pricing; Essential reportedly ~$2,100-2,500/mo (annual, 5 seats); Advanced/Enterprise custom. No free tier.
Free tier
Best forSMB and mid-market sales teams wanting database, sequencing, and dialer bundled affordably in one tool.Developer-focused SaaS companies that want to convert GitHub stars, Slack members, and contributors into pipeline.
Not forTeams needing best-in-class enrichment depth or those whose data accuracy demands a specialized provider.Traditional B2B companies without a developer community or product-led-growth motion to draw signals from.
Use cases
B2B contact data
Email sequencing
Sales prospecting
Lead scoring
Cold outreach
Aggregate community + product signals
Score members by intent
Alert reps when champions re-engage
Map members to CRM accounts
Visit Apollo.ioVisit Common Room
Apollo.io

Choose it if: SMB and mid-market sales teams wanting database, sequencing, and dialer bundled affordably in one tool.

Common Room

Choose it if: Developer-focused SaaS companies that want to convert GitHub stars, Slack members, and contributors into pipeline.