Apollo.io vs HubSpot
A side-by-side comparison of Apollo.io and HubSpot — pricing, free tiers, and who each tool is genuinely best for.
| Tagline | All-in-one sales intelligence and engagement platform with a huge B2B database | All-in-one CRM and marketing platform with Breeze AI woven throughout |
| Category | AI Marketing & Sales | AI Marketing & Sales |
| Pricing | Free tier available; Basic from ~$49/user/mo; Professional ~$79/user/mo; Organization ~$119/user/mo (annual) | Free CRM tier; Marketing/Sales Starter from ~$15/seat/mo; Professional tiers from ~$800+/mo |
| Free tier | ||
| Best for | SMB and mid-market sales teams wanting database, sequencing, and dialer bundled affordably in one tool. | Growing companies wanting marketing, sales, and service unified in one AI-enabled CRM platform. |
| Not for | Teams needing best-in-class enrichment depth or those whose data accuracy demands a specialized provider. | Teams needing only a single best-of-breed point tool and unwilling to adopt a full platform. |
| Use cases | B2B contact data Email sequencing Sales prospecting Lead scoring Cold outreach | CRM management Marketing automation Email marketing Sales pipeline tracking AI content generation |
| Visit Apollo.io | Visit HubSpot |