Apollo.io vs Hunter.io
A side-by-side comparison of Apollo.io and Hunter.io — pricing, free tiers, and who each tool is genuinely best for.
| Tagline | All-in-one sales intelligence and engagement platform with a huge B2B database | Find and verify professional email addresses instantly |
| Category | AI Marketing & Sales | AI Marketing & Sales |
| Pricing | Free tier available; Basic from ~$49/user/mo; Professional ~$79/user/mo; Organization ~$119/user/mo (annual) | Free tier with limited searches; paid plans from ~$34–$49/mo (pricing may have changed) |
| Free tier | ||
| Best for | SMB and mid-market sales teams wanting database, sequencing, and dialer bundled affordably in one tool. | Marketers and sales reps who need to quickly find verified emails for cold outreach |
| Not for | Teams needing best-in-class enrichment depth or those whose data accuracy demands a specialized provider. | Teams needing full sales engagement sequences or intent-based targeting |
| Use cases | B2B contact data Email sequencing Sales prospecting Lead scoring Cold outreach | Domain-level email address discovery Email verification and confidence scoring Bulk email finding via CSV upload Simple cold email campaign sending |
| Visit Apollo.io | Visit Hunter.io |