Apollo.io vs Lemlist
A side-by-side comparison of Apollo.io and Lemlist — pricing, free tiers, and who each tool is genuinely best for.
| Tagline | All-in-one sales intelligence and engagement platform with a huge B2B database | Cold outreach platform with AI personalization at scale |
| Category | AI Marketing & Sales | AI Marketing & Sales |
| Pricing | Free tier available; Basic from ~$49/user/mo; Professional ~$79/user/mo; Organization ~$119/user/mo (annual) | Paid plans from ~$39–$59/mo per seat (pricing may have changed) |
| Free tier | ||
| Best for | SMB and mid-market sales teams wanting database, sequencing, and dialer bundled affordably in one tool. | Sales teams running multichannel cold outreach with heavy personalization |
| Not for | Teams needing best-in-class enrichment depth or those whose data accuracy demands a specialized provider. | Teams looking for a pure marketing automation or newsletter platform |
| Use cases | B2B contact data Email sequencing Sales prospecting Lead scoring Cold outreach | Multichannel cold outreach sequences AI-personalized image and video emails LinkedIn + email combo campaigns B2B lead prospecting and enrichment |
| Visit Apollo.io | Visit Lemlist |