Apollo.io vs Mailshake
A side-by-side comparison of Apollo.io and Mailshake — pricing, free tiers, and who each tool is genuinely best for.
| Tagline | All-in-one sales intelligence and engagement platform with a huge B2B database | Simple cold email and sales engagement for growing teams |
| Category | AI Marketing & Sales | AI Marketing & Sales |
| Pricing | Free tier available; Basic from ~$49/user/mo; Professional ~$79/user/mo; Organization ~$119/user/mo (annual) | Plans from ~$58–$99/mo per user (pricing may have changed) |
| Free tier | ||
| Best for | SMB and mid-market sales teams wanting database, sequencing, and dialer bundled affordably in one tool. | Small to mid-size SDR teams wanting straightforward cold email with AI writing assistance |
| Not for | Teams needing best-in-class enrichment depth or those whose data accuracy demands a specialized provider. | Enterprise teams needing deep CRM integrations or advanced analytics |
| Use cases | B2B contact data Email sequencing Sales prospecting Lead scoring Cold outreach | Cold email sequence automation AI-assisted email copywriting Phone dialer for SDRs LinkedIn task management alongside email |
| Visit Apollo.io | Visit Mailshake |