Apollo.io vs Outreach
A side-by-side comparison of Apollo.io and Outreach — pricing, free tiers, and who each tool is genuinely best for.
| Tagline | All-in-one sales intelligence and engagement platform with a huge B2B database | AI-first sales execution platform for revenue teams |
| Category | AI Marketing & Sales | AI Marketing & Sales |
| Pricing | Free tier available; Basic from ~$49/user/mo; Professional ~$79/user/mo; Organization ~$119/user/mo (annual) | Quote-only; third-party benchmarks suggest ~$100-140/user/mo to start; 50-seat contracts often ~$70K-90K/yr plus implementation. |
| Free tier | ||
| Best for | SMB and mid-market sales teams wanting database, sequencing, and dialer bundled affordably in one tool. | Enterprise sales teams needing deep CRM integration, compliance controls, and AI deal intelligence on a sequencing platform. |
| Not for | Teams needing best-in-class enrichment depth or those whose data accuracy demands a specialized provider. | Small sales teams or solo founders who need a lightweight, self-serve tool they can spin up in a day. |
| Use cases | B2B contact data Email sequencing Sales prospecting Lead scoring Cold outreach | Multi-step outbound sequences AI call summaries and coaching Deal health scoring Pipeline forecasting |
| Visit Apollo.io | Visit Outreach |