Apollo.io vs Reply.io
A side-by-side comparison of Apollo.io and Reply.io — pricing, free tiers, and who each tool is genuinely best for.
| Tagline | All-in-one sales intelligence and engagement platform with a huge B2B database | Multichannel sales outreach with an AI SDR agent |
| Category | AI Marketing & Sales | AI Marketing & Sales |
| Pricing | Free tier available; Basic from ~$49/user/mo; Professional ~$79/user/mo; Organization ~$119/user/mo (annual) | Email-only plans from ~$49/mo. Full multichannel (email + LinkedIn + phone) runs ~$150-190/user/mo with add-ons. AI SDR priced separately. |
| Free tier | ||
| Best for | SMB and mid-market sales teams wanting database, sequencing, and dialer bundled affordably in one tool. | Lean B2B sales teams wanting affordable multichannel sequencing plus an AI SDR without an enterprise contract. |
| Not for | Teams needing best-in-class enrichment depth or those whose data accuracy demands a specialized provider. | Teams expecting the headline price to cover LinkedIn and phone — true multichannel cost is several times the base. |
| Use cases | B2B contact data Email sequencing Sales prospecting Lead scoring Cold outreach | Cold email sequences LinkedIn automation AI SDR outreach Messaging A/B testing |
| Visit Apollo.io | Visit Reply.io |