Apollo.io vs Salesloft
A side-by-side comparison of Apollo.io and Salesloft — pricing, free tiers, and who each tool is genuinely best for.
| Tagline | All-in-one sales intelligence and engagement platform with a huge B2B database | Revenue orchestration platform for the full sales cycle |
| Category | AI Marketing & Sales | AI Marketing & Sales |
| Pricing | Free tier available; Basic from ~$49/user/mo; Professional ~$79/user/mo; Organization ~$119/user/mo (annual) | Quote-only; benchmarks put Essentials ~$75-100/user/mo and Advanced ~$125-150/user/mo (annual). Median contract ~$30K/yr. |
| Free tier | ||
| Best for | SMB and mid-market sales teams wanting database, sequencing, and dialer bundled affordably in one tool. | Mid-market and enterprise teams wanting one platform for outbound sequences, conversation intelligence, and forecasting. |
| Not for | Teams needing best-in-class enrichment depth or those whose data accuracy demands a specialized provider. | Teams that only need basic email sequencing without pipeline management or forecasting. |
| Use cases | B2B contact data Email sequencing Sales prospecting Lead scoring Cold outreach | Multi-channel cadences Call recording and coaching Deal progress tracking Revenue forecasting |
| Visit Apollo.io | Visit Salesloft |