Apollo.io vs Snov.io
A side-by-side comparison of Apollo.io and Snov.io — pricing, free tiers, and who each tool is genuinely best for.
| Tagline | All-in-one sales intelligence and engagement platform with a huge B2B database | All-in-one sales toolkit: find, verify, and engage leads |
| Category | AI Marketing & Sales | AI Marketing & Sales |
| Pricing | Free tier available; Basic from ~$49/user/mo; Professional ~$79/user/mo; Organization ~$119/user/mo (annual) | Free tier available; paid plans from ~$30–$39/mo (pricing may have changed) |
| Free tier | ||
| Best for | SMB and mid-market sales teams wanting database, sequencing, and dialer bundled affordably in one tool. | Startups and SMBs wanting a single tool for prospecting, verification, and outreach |
| Not for | Teams needing best-in-class enrichment depth or those whose data accuracy demands a specialized provider. | Large enterprise teams needing Salesforce-grade CRM depth or advanced intent data |
| Use cases | B2B contact data Email sequencing Sales prospecting Lead scoring Cold outreach | Email address finding and verification Drip email sequence automation LinkedIn lead capture via Chrome extension Email warm-up for deliverability |
| Visit Apollo.io | Visit Snov.io |