Apollo.io vs Surfe
A side-by-side comparison of Apollo.io and Surfe — pricing, free tiers, and who each tool is genuinely best for.
| Tagline | All-in-one sales intelligence and engagement platform with a huge B2B database | Sync LinkedIn contacts to your CRM with verified data |
| Category | AI Marketing & Sales | AI Marketing & Sales |
| Pricing | Free tier available; Basic from ~$49/user/mo; Professional ~$79/user/mo; Organization ~$119/user/mo (annual) | Free tier with limited annual credits; Essential ~$39/user/mo (annual); Pro ~$79/user/mo (annual). Credits are annual totals. |
| Free tier | ||
| Best for | SMB and mid-market sales teams wanting database, sequencing, and dialer bundled affordably in one tool. | SDRs and AEs who live on LinkedIn and want to eliminate manual CRM data entry and prospect from profiles. |
| Not for | Teams needing best-in-class enrichment depth or those whose data accuracy demands a specialized provider. | Teams needing high-volume email finding at scale — the annual credit caps can be limiting for heavy outbound. |
| Use cases | B2B contact data Email sequencing Sales prospecting Lead scoring Cold outreach | One-click LinkedIn-to-CRM Find and verify emails on LinkedIn Sync notes to CRM Enrich existing CRM records |
| Visit Apollo.io | Visit Surfe |