Apollo.io vs Warmly
A side-by-side comparison of Apollo.io and Warmly — pricing, free tiers, and who each tool is genuinely best for.
| Tagline | All-in-one sales intelligence and engagement platform with a huge B2B database | Deanonymize website visitors and trigger warm outbound |
| Category | AI Marketing & Sales | AI Marketing & Sales |
| Pricing | Free tier available; Basic from ~$49/user/mo; Professional ~$79/user/mo; Organization ~$119/user/mo (annual) | Free tier identifies up to ~500 companies/mo. Paid plans from ~$10,000/yr (deanonymization) up to ~$30,000/yr; annual commitment, no monthly. |
| Free tier | ||
| Best for | SMB and mid-market sales teams wanting database, sequencing, and dialer bundled affordably in one tool. | B2B SaaS companies with meaningful website traffic that want to convert anonymous visits into sourced pipeline. |
| Not for | Teams needing best-in-class enrichment depth or those whose data accuracy demands a specialized provider. | Early-stage startups with low traffic, or teams without someone to act on real-time signals. |
| Use cases | B2B contact data Email sequencing Sales prospecting Lead scoring Cold outreach | Identify companies visiting your site Route high-intent visitors to reps Trigger outbound on key page visits Engage live visitors via AI chat |
| Visit Apollo.io | Visit Warmly |