Brevo vs Clay
A side-by-side comparison of Brevo and Clay — pricing, free tiers, and who each tool is genuinely best for.
| Tagline | All-in-one email, SMS, and marketing automation | Data enrichment and AI research engine for building targeted outbound lists |
| Category | AI Marketing & Sales | AI Marketing & Sales |
| Pricing | Free tier: 300 emails/day with unlimited contacts. Starter from ~$9/mo; Business (automation, A/B) from ~$18/mo. Scales by send volume. | Free tier available; Starter from ~$149/mo; Explorer ~$349/mo; Pro and Enterprise higher (credit-based) |
| Free tier | ||
| Best for | SMBs and ecommerce wanting a cost-effective, GDPR-compliant platform for email, SMS, and automation without per-contact fees. | RevOps and growth teams building highly targeted, enriched outbound lists with AI-personalized messaging. |
| Not for | Enterprise teams needing deep ABM, predictive lead scoring, or native Salesforce sync — it is a marketing platform, not sales intelligence. | Non-technical users who want a plug-and-play sequencer without building enrichment workflows. |
| Use cases | Email newsletters and campaigns Behavior-triggered automations Transactional email and SMS Lightweight CRM and segmentation | Lead list building Data enrichment Waterfall enrichment AI lead research Outbound personalization |
| Visit Brevo | Visit Clay |