Clay

Data enrichment and AI research engine for building targeted outbound lists

AI Marketing & Sales

Free tier

data-enrichment

prospecting

revops

lead-generation

sales

Overview

Clay is a data enrichment and prospecting platform that aggregates 100+ data providers into a spreadsheet-like interface and adds AI agents for research and personalization. Teams use it to build, enrich, and score lead lists, then trigger personalized outbound at scale. It's a favorite of modern RevOps and growth teams running waterfall enrichment.

Best for

RevOps and growth teams building highly targeted, enriched outbound lists with AI-personalized messaging.

Not for

Non-technical users who want a plug-and-play sequencer without building enrichment workflows.

What people use it for

Lead list building

Data enrichment

Waterfall enrichment

AI lead research

Outbound personalization

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