Clay vs Cognism
A side-by-side comparison of Clay and Cognism — pricing, free tiers, and who each tool is genuinely best for.
| Tagline | Data enrichment and AI research engine for building targeted outbound lists | GDPR-compliant B2B data and sales intelligence platform |
| Category | AI Marketing & Sales | AI Marketing & Sales |
| Pricing | Free tier available; Starter from ~$149/mo; Explorer ~$349/mo; Pro and Enterprise higher (credit-based) | Custom pricing; typically mid-market to enterprise; no public pricing listed |
| Free tier | ||
| Best for | RevOps and growth teams building highly targeted, enriched outbound lists with AI-personalized messaging. | European sales teams needing GDPR-compliant contact data with verified mobile numbers |
| Not for | Non-technical users who want a plug-and-play sequencer without building enrichment workflows. | Small teams or startups with limited budgets needing self-serve low-cost data |
| Use cases | Lead list building Data enrichment Waterfall enrichment AI lead research Outbound personalization | GDPR-compliant B2B contact data sourcing Verified mobile number outreach Intent data-driven account prioritization CRM enrichment with technographic signals |
| Visit Clay | Visit Cognism |