Clay vs Common Room
A side-by-side comparison of Clay and Common Room — pricing, free tiers, and who each tool is genuinely best for.
| Tagline | Data enrichment and AI research engine for building targeted outbound lists | Turn community and product signals into pipeline |
| Category | AI Marketing & Sales | AI Marketing & Sales |
| Pricing | Free tier available; Starter from ~$149/mo; Explorer ~$349/mo; Pro and Enterprise higher (credit-based) | No self-serve pricing; Essential reportedly ~$2,100-2,500/mo (annual, 5 seats); Advanced/Enterprise custom. No free tier. |
| Free tier | ||
| Best for | RevOps and growth teams building highly targeted, enriched outbound lists with AI-personalized messaging. | Developer-focused SaaS companies that want to convert GitHub stars, Slack members, and contributors into pipeline. |
| Not for | Non-technical users who want a plug-and-play sequencer without building enrichment workflows. | Traditional B2B companies without a developer community or product-led-growth motion to draw signals from. |
| Use cases | Lead list building Data enrichment Waterfall enrichment AI lead research Outbound personalization | Aggregate community + product signals Score members by intent Alert reps when champions re-engage Map members to CRM accounts |
| Visit Clay | Visit Common Room |
Clay
Choose it if: RevOps and growth teams building highly targeted, enriched outbound lists with AI-personalized messaging.
Common Room
Choose it if: Developer-focused SaaS companies that want to convert GitHub stars, Slack members, and contributors into pipeline.