Clay vs Gong

A side-by-side comparison of Clay and Gong — pricing, free tiers, and who each tool is genuinely best for.

	Clay	Gong
Tagline	Data enrichment and AI research engine for building targeted outbound lists	Revenue intelligence platform that analyzes sales calls and deal signals with AI
Category	AI Marketing & Sales	AI Marketing & Sales
Pricing	Free tier available; Starter from ~$149/mo; Explorer ~$349/mo; Pro and Enterprise higher (credit-based)	Custom enterprise pricing (platform fee plus per-seat); no public self-serve pricing
Free tier
Best for	RevOps and growth teams building highly targeted, enriched outbound lists with AI-personalized messaging.	Sales leaders who want AI-driven conversation analysis, coaching, and forecasting across the revenue team.
Not for	Non-technical users who want a plug-and-play sequencer without building enrichment workflows.	Small teams or budget-conscious buyers who can't justify enterprise per-seat revenue-intelligence pricing.
Use cases	Lead list building Data enrichment Waterfall enrichment AI lead research Outbound personalization	Sales call analysis Conversation intelligence Deal risk forecasting Sales coaching Pipeline visibility
	Visit Clay	Visit Gong

Choose it if: RevOps and growth teams building highly targeted, enriched outbound lists with AI-personalized messaging.

Choose it if: Sales leaders who want AI-driven conversation analysis, coaching, and forecasting across the revenue team.