Clay vs HubSpot

A side-by-side comparison of Clay and HubSpot — pricing, free tiers, and who each tool is genuinely best for.

	Clay	HubSpot
Tagline	Data enrichment and AI research engine for building targeted outbound lists	All-in-one CRM and marketing platform with Breeze AI woven throughout
Category	AI Marketing & Sales	AI Marketing & Sales
Pricing	Free tier available; Starter from ~$149/mo; Explorer ~$349/mo; Pro and Enterprise higher (credit-based)	Free CRM tier; Marketing/Sales Starter from ~$15/seat/mo; Professional tiers from ~$800+/mo
Free tier
Best for	RevOps and growth teams building highly targeted, enriched outbound lists with AI-personalized messaging.	Growing companies wanting marketing, sales, and service unified in one AI-enabled CRM platform.
Not for	Non-technical users who want a plug-and-play sequencer without building enrichment workflows.	Teams needing only a single best-of-breed point tool and unwilling to adopt a full platform.
Use cases	Lead list building Data enrichment Waterfall enrichment AI lead research Outbound personalization	CRM management Marketing automation Email marketing Sales pipeline tracking AI content generation
	Visit Clay	Visit HubSpot

Choose it if: RevOps and growth teams building highly targeted, enriched outbound lists with AI-personalized messaging.

Choose it if: Growing companies wanting marketing, sales, and service unified in one AI-enabled CRM platform.