Clay vs Hunter.io
A side-by-side comparison of Clay and Hunter.io — pricing, free tiers, and who each tool is genuinely best for.
| Tagline | Data enrichment and AI research engine for building targeted outbound lists | Find and verify professional email addresses instantly |
| Category | AI Marketing & Sales | AI Marketing & Sales |
| Pricing | Free tier available; Starter from ~$149/mo; Explorer ~$349/mo; Pro and Enterprise higher (credit-based) | Free tier with limited searches; paid plans from ~$34–$49/mo (pricing may have changed) |
| Free tier | ||
| Best for | RevOps and growth teams building highly targeted, enriched outbound lists with AI-personalized messaging. | Marketers and sales reps who need to quickly find verified emails for cold outreach |
| Not for | Non-technical users who want a plug-and-play sequencer without building enrichment workflows. | Teams needing full sales engagement sequences or intent-based targeting |
| Use cases | Lead list building Data enrichment Waterfall enrichment AI lead research Outbound personalization | Domain-level email address discovery Email verification and confidence scoring Bulk email finding via CSV upload Simple cold email campaign sending |
| Visit Clay | Visit Hunter.io |