Clay vs Lemlist
A side-by-side comparison of Clay and Lemlist — pricing, free tiers, and who each tool is genuinely best for.
| Tagline | Data enrichment and AI research engine for building targeted outbound lists | Cold outreach platform with AI personalization at scale |
| Category | AI Marketing & Sales | AI Marketing & Sales |
| Pricing | Free tier available; Starter from ~$149/mo; Explorer ~$349/mo; Pro and Enterprise higher (credit-based) | Paid plans from ~$39–$59/mo per seat (pricing may have changed) |
| Free tier | ||
| Best for | RevOps and growth teams building highly targeted, enriched outbound lists with AI-personalized messaging. | Sales teams running multichannel cold outreach with heavy personalization |
| Not for | Non-technical users who want a plug-and-play sequencer without building enrichment workflows. | Teams looking for a pure marketing automation or newsletter platform |
| Use cases | Lead list building Data enrichment Waterfall enrichment AI lead research Outbound personalization | Multichannel cold outreach sequences AI-personalized image and video emails LinkedIn + email combo campaigns B2B lead prospecting and enrichment |
| Visit Clay | Visit Lemlist |