Clay vs Mailshake
A side-by-side comparison of Clay and Mailshake — pricing, free tiers, and who each tool is genuinely best for.
| Tagline | Data enrichment and AI research engine for building targeted outbound lists | Simple cold email and sales engagement for growing teams |
| Category | AI Marketing & Sales | AI Marketing & Sales |
| Pricing | Free tier available; Starter from ~$149/mo; Explorer ~$349/mo; Pro and Enterprise higher (credit-based) | Plans from ~$58–$99/mo per user (pricing may have changed) |
| Free tier | ||
| Best for | RevOps and growth teams building highly targeted, enriched outbound lists with AI-personalized messaging. | Small to mid-size SDR teams wanting straightforward cold email with AI writing assistance |
| Not for | Non-technical users who want a plug-and-play sequencer without building enrichment workflows. | Enterprise teams needing deep CRM integrations or advanced analytics |
| Use cases | Lead list building Data enrichment Waterfall enrichment AI lead research Outbound personalization | Cold email sequence automation AI-assisted email copywriting Phone dialer for SDRs LinkedIn task management alongside email |
| Visit Clay | Visit Mailshake |