Clay vs Outreach
A side-by-side comparison of Clay and Outreach — pricing, free tiers, and who each tool is genuinely best for.
| Tagline | Data enrichment and AI research engine for building targeted outbound lists | AI-first sales execution platform for revenue teams |
| Category | AI Marketing & Sales | AI Marketing & Sales |
| Pricing | Free tier available; Starter from ~$149/mo; Explorer ~$349/mo; Pro and Enterprise higher (credit-based) | Quote-only; third-party benchmarks suggest ~$100-140/user/mo to start; 50-seat contracts often ~$70K-90K/yr plus implementation. |
| Free tier | ||
| Best for | RevOps and growth teams building highly targeted, enriched outbound lists with AI-personalized messaging. | Enterprise sales teams needing deep CRM integration, compliance controls, and AI deal intelligence on a sequencing platform. |
| Not for | Non-technical users who want a plug-and-play sequencer without building enrichment workflows. | Small sales teams or solo founders who need a lightweight, self-serve tool they can spin up in a day. |
| Use cases | Lead list building Data enrichment Waterfall enrichment AI lead research Outbound personalization | Multi-step outbound sequences AI call summaries and coaching Deal health scoring Pipeline forecasting |
| Visit Clay | Visit Outreach |