Clay vs Regie.ai
A side-by-side comparison of Clay and Regie.ai — pricing, free tiers, and who each tool is genuinely best for.
| Tagline | Data enrichment and AI research engine for building targeted outbound lists | AI sales content and autonomous prospecting for SDRs |
| Category | AI Marketing & Sales | AI Marketing & Sales |
| Pricing | Free tier available; Starter from ~$149/mo; Explorer ~$349/mo; Pro and Enterprise higher (credit-based) | No self-serve sign-up; by request. Reports indicate the AI sales-engagement plan from ~$180/user/mo (10-seat min); autonomous agent tier higher. |
| Free tier | ||
| Best for | RevOps and growth teams building highly targeted, enriched outbound lists with AI-personalized messaging. | Mid-market and enterprise SDR teams wanting AI for both content generation and autonomous prospecting within guardrails. |
| Not for | Non-technical users who want a plug-and-play sequencer without building enrichment workflows. | Individual contributors or small teams under 5 people — seat minimums make it cost-prohibitive at small scale. |
| Use cases | Lead list building Data enrichment Waterfall enrichment AI lead research Outbound personalization | On-brand sequence generation Account research and first touches Autonomous AI SDR prospecting Messaging consistency at scale |
| Visit Clay | Visit Regie.ai |