Clay vs Reply.io

A side-by-side comparison of Clay and Reply.io — pricing, free tiers, and who each tool is genuinely best for.

	Clay	Reply.io
Tagline	Data enrichment and AI research engine for building targeted outbound lists	Multichannel sales outreach with an AI SDR agent
Category	AI Marketing & Sales	AI Marketing & Sales
Pricing	Free tier available; Starter from ~$149/mo; Explorer ~$349/mo; Pro and Enterprise higher (credit-based)	Email-only plans from ~$49/mo. Full multichannel (email + LinkedIn + phone) runs ~$150-190/user/mo with add-ons. AI SDR priced separately.
Free tier
Best for	RevOps and growth teams building highly targeted, enriched outbound lists with AI-personalized messaging.	Lean B2B sales teams wanting affordable multichannel sequencing plus an AI SDR without an enterprise contract.
Not for	Non-technical users who want a plug-and-play sequencer without building enrichment workflows.	Teams expecting the headline price to cover LinkedIn and phone — true multichannel cost is several times the base.
Use cases	Lead list building Data enrichment Waterfall enrichment AI lead research Outbound personalization	Cold email sequences LinkedIn automation AI SDR outreach Messaging A/B testing
	Visit Clay	Visit Reply.io

Choose it if: RevOps and growth teams building highly targeted, enriched outbound lists with AI-personalized messaging.

Choose it if: Lean B2B sales teams wanting affordable multichannel sequencing plus an AI SDR without an enterprise contract.