Clay vs Salesloft
A side-by-side comparison of Clay and Salesloft — pricing, free tiers, and who each tool is genuinely best for.
| Tagline | Data enrichment and AI research engine for building targeted outbound lists | Revenue orchestration platform for the full sales cycle |
| Category | AI Marketing & Sales | AI Marketing & Sales |
| Pricing | Free tier available; Starter from ~$149/mo; Explorer ~$349/mo; Pro and Enterprise higher (credit-based) | Quote-only; benchmarks put Essentials ~$75-100/user/mo and Advanced ~$125-150/user/mo (annual). Median contract ~$30K/yr. |
| Free tier | ||
| Best for | RevOps and growth teams building highly targeted, enriched outbound lists with AI-personalized messaging. | Mid-market and enterprise teams wanting one platform for outbound sequences, conversation intelligence, and forecasting. |
| Not for | Non-technical users who want a plug-and-play sequencer without building enrichment workflows. | Teams that only need basic email sequencing without pipeline management or forecasting. |
| Use cases | Lead list building Data enrichment Waterfall enrichment AI lead research Outbound personalization | Multi-channel cadences Call recording and coaching Deal progress tracking Revenue forecasting |
| Visit Clay | Visit Salesloft |