Clay vs Surfe
A side-by-side comparison of Clay and Surfe — pricing, free tiers, and who each tool is genuinely best for.
| Tagline | Data enrichment and AI research engine for building targeted outbound lists | Sync LinkedIn contacts to your CRM with verified data |
| Category | AI Marketing & Sales | AI Marketing & Sales |
| Pricing | Free tier available; Starter from ~$149/mo; Explorer ~$349/mo; Pro and Enterprise higher (credit-based) | Free tier with limited annual credits; Essential ~$39/user/mo (annual); Pro ~$79/user/mo (annual). Credits are annual totals. |
| Free tier | ||
| Best for | RevOps and growth teams building highly targeted, enriched outbound lists with AI-personalized messaging. | SDRs and AEs who live on LinkedIn and want to eliminate manual CRM data entry and prospect from profiles. |
| Not for | Non-technical users who want a plug-and-play sequencer without building enrichment workflows. | Teams needing high-volume email finding at scale — the annual credit caps can be limiting for heavy outbound. |
| Use cases | Lead list building Data enrichment Waterfall enrichment AI lead research Outbound personalization | One-click LinkedIn-to-CRM Find and verify emails on LinkedIn Sync notes to CRM Enrich existing CRM records |
| Visit Clay | Visit Surfe |