Clay vs Warmly
A side-by-side comparison of Clay and Warmly — pricing, free tiers, and who each tool is genuinely best for.
| Tagline | Data enrichment and AI research engine for building targeted outbound lists | Deanonymize website visitors and trigger warm outbound |
| Category | AI Marketing & Sales | AI Marketing & Sales |
| Pricing | Free tier available; Starter from ~$149/mo; Explorer ~$349/mo; Pro and Enterprise higher (credit-based) | Free tier identifies up to ~500 companies/mo. Paid plans from ~$10,000/yr (deanonymization) up to ~$30,000/yr; annual commitment, no monthly. |
| Free tier | ||
| Best for | RevOps and growth teams building highly targeted, enriched outbound lists with AI-personalized messaging. | B2B SaaS companies with meaningful website traffic that want to convert anonymous visits into sourced pipeline. |
| Not for | Non-technical users who want a plug-and-play sequencer without building enrichment workflows. | Early-stage startups with low traffic, or teams without someone to act on real-time signals. |
| Use cases | Lead list building Data enrichment Waterfall enrichment AI lead research Outbound personalization | Identify companies visiting your site Route high-intent visitors to reps Trigger outbound on key page visits Engage live visitors via AI chat |
| Visit Clay | Visit Warmly |