Gladly vs Tidio

A side-by-side comparison of Gladly and Tidio — pricing, free tiers, and who each tool is genuinely best for.

	Gladly	Tidio
Tagline	People-centered customer service platform with AI assist	Live chat and AI chatbots for small and growing online businesses
Category	AI Customer Support	AI Customer Support
Pricing	Pricing not publicly listed; typically quoted per agent per month — contact sales	Free plan; paid plans from ~$29/mo; Lyro AI add-on priced by conversations. Approximate.
Free tier
Best for	Retail and DTC brands that want a unified customer conversation history with AI assist	Small and mid-sized ecommerce and service businesses wanting affordable live chat plus an out-of-the-box AI agent.
Not for	Teams that need a lightweight or low-cost ticketing tool with basic AI features	Large enterprises needing deep customization, advanced routing, and dedicated compliance controls.
Use cases	Omnichannel conversation threading AI self-service deflection Agent next-best-action suggestions Customer loyalty context surfacing	Ecommerce live chat AI chatbot for Shopify Lead capture chatbots FAQ automation Small business customer support
	Visit Gladly	Visit Tidio

Choose it if: Retail and DTC brands that want a unified customer conversation history with AI assist

Choose it if: Small and mid-sized ecommerce and service businesses wanting affordable live chat plus an out-of-the-box AI agent.