Instantly vs Lusha
A side-by-side comparison of Instantly and Lusha — pricing, free tiers, and who each tool is genuinely best for.
| Tagline | Cold outreach platform combining lead data, sending, and deliverability tools | B2B contact and company data enrichment for sales teams |
| Category | AI Marketing & Sales | AI Marketing & Sales |
| Pricing | Growth from ~$37/mo; Hypergrowth from ~$97/mo; lead-data and enterprise add-ons priced separately | Free tier with limited credits; paid plans from ~$36–$59/mo per user (pricing may have changed) |
| Free tier | ||
| Best for | Founders and agencies wanting cold email sending, warmup, and a lead database in one affordable stack. | SDRs and AEs who need accurate direct-dial phone numbers alongside business emails |
| Not for | Enterprises needing deep CRM integration and advanced multichannel orchestration beyond email. | Teams focused on email-only outreach who don't need phone data or enrichment |
| Use cases | Cold email outreach Email warmup Lead database access Campaign analytics Unified inbox management | Direct-dial phone number lookup LinkedIn contact data enrichment CRM data enrichment and hygiene Buyer intent and job-change alerts |
| Visit Instantly | Visit Lusha |