Apollo.io vs Clay

A side-by-side comparison of Apollo.io and Clay — pricing, free tiers, and who each tool is genuinely best for.

	Apollo.io	Clay
Tagline	All-in-one sales intelligence and engagement platform with a huge B2B database	Data enrichment and AI research engine for building targeted outbound lists
Category	AI Marketing & Sales	AI Marketing & Sales
Pricing	Free tier available; Basic from ~$49/user/mo; Professional ~$79/user/mo; Organization ~$119/user/mo (annual)	Free tier available; Starter from ~$149/mo; Explorer ~$349/mo; Pro and Enterprise higher (credit-based)
Free tier
Best for	SMB and mid-market sales teams wanting database, sequencing, and dialer bundled affordably in one tool.	RevOps and growth teams building highly targeted, enriched outbound lists with AI-personalized messaging.
Not for	Teams needing best-in-class enrichment depth or those whose data accuracy demands a specialized provider.	Non-technical users who want a plug-and-play sequencer without building enrichment workflows.
Use cases	B2B contact data Email sequencing Sales prospecting Lead scoring Cold outreach	Lead list building Data enrichment Waterfall enrichment AI lead research Outbound personalization
	Visit Apollo.io	Visit Clay

Choose it if: SMB and mid-market sales teams wanting database, sequencing, and dialer bundled affordably in one tool.

Choose it if: RevOps and growth teams building highly targeted, enriched outbound lists with AI-personalized messaging.