Apollo.io vs Lusha
A side-by-side comparison of Apollo.io and Lusha — pricing, free tiers, and who each tool is genuinely best for.
| Tagline | All-in-one sales intelligence and engagement platform with a huge B2B database | B2B contact and company data enrichment for sales teams |
| Category | AI Marketing & Sales | AI Marketing & Sales |
| Pricing | Free tier available; Basic from ~$49/user/mo; Professional ~$79/user/mo; Organization ~$119/user/mo (annual) | Free tier with limited credits; paid plans from ~$36–$59/mo per user (pricing may have changed) |
| Free tier | ||
| Best for | SMB and mid-market sales teams wanting database, sequencing, and dialer bundled affordably in one tool. | SDRs and AEs who need accurate direct-dial phone numbers alongside business emails |
| Not for | Teams needing best-in-class enrichment depth or those whose data accuracy demands a specialized provider. | Teams focused on email-only outreach who don't need phone data or enrichment |
| Use cases | B2B contact data Email sequencing Sales prospecting Lead scoring Cold outreach | Direct-dial phone number lookup LinkedIn contact data enrichment CRM data enrichment and hygiene Buyer intent and job-change alerts |
| Visit Apollo.io | Visit Lusha |