Clay vs Lusha
A side-by-side comparison of Clay and Lusha — pricing, free tiers, and who each tool is genuinely best for.
| Tagline | Data enrichment and AI research engine for building targeted outbound lists | B2B contact and company data enrichment for sales teams |
| Category | AI Marketing & Sales | AI Marketing & Sales |
| Pricing | Free tier available; Starter from ~$149/mo; Explorer ~$349/mo; Pro and Enterprise higher (credit-based) | Free tier with limited credits; paid plans from ~$36–$59/mo per user (pricing may have changed) |
| Free tier | ||
| Best for | RevOps and growth teams building highly targeted, enriched outbound lists with AI-personalized messaging. | SDRs and AEs who need accurate direct-dial phone numbers alongside business emails |
| Not for | Non-technical users who want a plug-and-play sequencer without building enrichment workflows. | Teams focused on email-only outreach who don't need phone data or enrichment |
| Use cases | Lead list building Data enrichment Waterfall enrichment AI lead research Outbound personalization | Direct-dial phone number lookup LinkedIn contact data enrichment CRM data enrichment and hygiene Buyer intent and job-change alerts |
| Visit Clay | Visit Lusha |