Clay Pricing (2026)
Clay has a free tier, and paid plans start at about $149/mo. It's worth it if revops and growth teams building highly targeted, enriched outbound lists with ai-personalized messaging. The cheapest comparable alternative is Common Room at ~$2/mo.
Clay plans
- Free tier available
- Starter from ~$149/mo
- Explorer ~$349/mo
- Pro
- Enterprise higher (credit-based)
Pricing changes often — always confirm on the official site before buying.
Worth it if
RevOps and growth teams building highly targeted, enriched outbound lists with AI-personalized messaging.
Skip it if
Non-technical users who want a plug-and-play sequencer without building enrichment workflows.
Cheaper alternatives to Clay
Comparable AI Marketing & Sales tools that cost less than Clay's ~$149/mo:
Free alternatives to Clay
4 AI Marketing & Sales tools with a genuine free tier:
Clay review →All Clay alternatives →Best AI Marketing & Sales tools →Cheapest Marketing & Sales tools →
Frequently asked questions
- Is Clay free?
- Yes — Clay has a free tier (Free tier). Check the limits before relying on it for production work.
- How much does Clay cost?
- Clay starts at about $149/mo. Full plans: Free tier available; Starter from ~$149/mo; Explorer ~$349/mo; Pro and Enterprise higher (credit-based)
- What is a cheaper alternative to Clay?
- Common Room is the cheapest comparable AI Marketing & Sales tool at about $2/mo. See the full list below.
- Is there a free alternative to Clay?
- Yes — 6sense, Apollo.io, Brevo offer free tiers. 6sense is the best free Clay alternative for most people.