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Instantly Pricing (2026)

Instantly has no free tier; paid plans start at about $37/mo. It's worth it if founders and agencies wanting cold email sending, warmup, and a lead database in one affordable stack. The cheapest comparable alternative is Common Room at ~$2/mo.

Instantly plans

  • Growth from ~$37/mo
  • Hypergrowth from ~$97/mo
  • lead-data
  • enterprise add-ons priced separately

Pricing changes often — always confirm on the official site before buying.

Worth it if

Founders and agencies wanting cold email sending, warmup, and a lead database in one affordable stack.

Skip it if

Enterprises needing deep CRM integration and advanced multichannel orchestration beyond email.

Cheaper alternatives to Instantly

Comparable AI Marketing & Sales tools that cost less than Instantly's ~$37/mo:

ToolFromFree tier
Common Room$2/moVisit
Brevo$9/moVisit
HubSpot$15/moVisit

Free alternatives to Instantly

5 AI Marketing & Sales tools with a genuine free tier:

Frequently asked questions

Is Instantly free?
No, Instantly has no permanent free tier. Paid plans start at about $37/mo.
How much does Instantly cost?
Instantly starts at about $37/mo. Full plans: Growth from ~$37/mo; Hypergrowth from ~$97/mo; lead-data and enterprise add-ons priced separately
What is a cheaper alternative to Instantly?
Common Room is the cheapest comparable AI Marketing & Sales tool at about $2/mo. See the full list below.
Is there a free alternative to Instantly?
Yes — 6sense, Apollo.io, Brevo offer free tiers. 6sense is the best free Instantly alternative for most people.