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Lavender Pricing (2026)

Lavender has a free tier, and paid plans start at about $29/mo. It's worth it if individual sdrs and aes who want real-time coaching to improve cold email reply rates. The cheapest comparable alternative is Common Room at ~$2/mo.

Lavender plans

  • Free starter tier
  • Pro around ~$29/mo
  • Teams
  • Enterprise custom pricing

Pricing changes often — always confirm on the official site before buying.

Worth it if

Individual SDRs and AEs who want real-time coaching to improve cold email reply rates.

Skip it if

Teams looking for bulk sending, sequencing, or a contact database rather than per-email coaching.

Cheaper alternatives to Lavender

Comparable AI Marketing & Sales tools that cost less than Lavender's ~$29/mo:

ToolFromFree tier
Common Room$2/moVisit
Brevo$9/moVisit
HubSpot$15/moVisit

Free alternatives to Lavender

5 AI Marketing & Sales tools with a genuine free tier:

Frequently asked questions

Is Lavender free?
Yes — Lavender has a free tier (Free tier). Check the limits before relying on it for production work.
How much does Lavender cost?
Lavender starts at about $29/mo. Full plans: Free starter tier; Pro around ~$29/mo; Teams and Enterprise custom pricing
What is a cheaper alternative to Lavender?
Common Room is the cheapest comparable AI Marketing & Sales tool at about $2/mo. See the full list below.
Is there a free alternative to Lavender?
Yes — 6sense, Apollo.io, Brevo offer free tiers. 6sense is the best free Lavender alternative for most people.